Let’s get personal

When you first get to know someone, how personal do you get? Do you start referring to them by their nick name? Do you reveal the extent of your social media stalking? The fact you know what they ate this weekend, who they ate it with or the snapchat filter they like best? Can you reveal that you’ve already deduced their age by looking at the dates of education and employment on their LinkedIn Profile? Do you get personal quickly enough to feel comfortable asking them how their grandmothers birthday party turned out, because you caught them at the ‘Grandma’s’ aisle when they posted that Instagram selfie in Clinton Cards?

Read More Let’s get personal

Is it time to drop the digital mic?

Digital has become such a buzzword over the last 3 years.  It seems like every bank, shop, even your local chinese takeaway, is looking at how to go digital or ‘digitise’ their business and ‘ways of working.’  This permeates beyond the common social media presence and having ‘an app for that.’ It’s extending into internal […]

Read More Is it time to drop the digital mic?

UX vs. CX

It’s one of those things being debated a lot lately and rightly so.  As we are living in the age of digitisation, the term user and customer are being used interchangeably especially when referring to the design of an ‘online’ or digital experience.  What is the difference between UX (User Experience) and CX (Customer Experience)? […]

Read More UX vs. CX